Product Manager or Brand Manager? It’s not your title, but what you do that defines your role

Product Manager or Brand Manager?  It’s not your title, but what you do that defines your role

Regardless of your title, does your daily project list define you as a product manager, or a brand manager? We’ve found that many companies confuse the two roles, and people with the title brand manager are really serving as product managers. Getting products to the shelf is product management, getting products to leave the shelf with happy customers is brand management. Defining your role by what you do and not your title will help your brand increase it's bottom line.

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