Lots of businesses think they aren't big enough to have a marketing budget. Well, guess what? If you are producing a product to sell, you are already marketing! Package design, local ads, social campaigns, even your community involvement are all part of marketing your wares. Putting a solid plan in place will make sure all your actions are supporting your primary business goal: sell products at a profit.
Creating a marketing strategy can be overwhelming. Where do you start? How do you organize all your actions? Luckily, we've done this many times, for many brands, and lucky for you, we believe in sharing.
Water Street Design, the team behind Virginia Foodie, has created this easy-to-use checklist specifically for the specialty food industry. Download your FREE copy today, and use it to walk through the steps to create your own marketing plan.
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