What if your first turn in a new store sold out in one week?
What if a traveler's first task after booking their room is to reserve a seat at your table?
What if every farm share was sold before the first seed went in the ground?
What if your food became the must-have item for a legion of fans?
You’re not a household name. You’re not Kraft Foods, or PepsiCo, or Olive Garden. Those companies all have a place in the American food scene, but that’s not the path you chose. You made a choice between quality and quantity, and while this presents some challenges in the marketplace, it is what makes you special. You’ve got a story to tell, and products to sell. There are people out there who want exactly what you're selling, and we know that when you draw a straight line between what you tell and what you sell, that’s when the magic happens.
WELCOME TO VIRGINIA FOODIE
YOUR FANS ARE WAITING
Regardless of your title, does your daily project list define you as a product manager, or a brand manager? We’ve found that many companies confuse the two roles, and people with the title brand manager are really serving as product managers. Getting products to the shelf is product management, getting products to leave the shelf with happy customers is brand management. Defining your role by what you do and not your title will help your brand increase it's bottom line.
The craft food space is becoming increasingly crowded, and if your only marketing message is promoting organic, locally-sourced, hand-crafted products, you aren’t doing enough to guide shoppers to your spot on the shelf.
In today's crowded marketplace, trying to rise above the competition and stand out can seem daunting. Defining your brand story can be the key to shelf success and sustainability.
You don't have to be at the mercy of shopper's whims. Here are five ways you can grow sales for your brand, using product planning focused on increasing repeat customers.
The start of a new year, or a new job, is a great time to take stock of your marketing program. Maybe you're planning to refresh your brand? Any time that you're developing a new strategy, our free PDF workbook, Marketing Communications Audit, is the perfect tool to get a clear picture of "current reality" for your brand.
Of all the buying decisions a person makes, food ranks pretty high on the scale of personal decisions. Food can be comforting, yet also polarizing, but if you take time to define your target audience by describing the person at the other end of your sale, all your business decisions become much easier.
Water Street Design, the team behind Virginia Foodie, has created this easy-to-use checklist specifically for the specialty food industry. Download your FREE copy today, and use it to walk through the steps to create your own marketing plan.